The Only Me subscription service is a new channel for The Vitamin Shoppe to sell their own brand supplements. But it’s also a way for the retailer to connect with consumers pursuing a wellness lifestyle.
Sharon Leite, CEO at The Vitamin Shoppe, explains the new offering in a media release saying, “At The Vitamin Shoppe, we understand that wellness is not one-size-fits-all, and that our customers are looking for custom solutions to meet their own unique health and wellness goals.”
“With the launch of Only Me,” she says, “we are encouraging customers to take time for self-care and prioritize their health, with the ease and convenience of a personalized delivery service – so they can become their best selves, however they define it.”
Personalization with benefits
The Only Me subscription can be tailored to meet an array of wellness concerns. But most importantly here, “for users with specific health and wellness goals in mind, pre-packaged daily Quick Packs are also available for purchase, such as Sleep, Pre-natal, Beauty and Foundation,” according to The Vitamin Shoppe media release.
37 supplements are available through the new subscription service, in an array of configurations. And The Vitamin Shoppe adds an element of engagement to the service: “we want our customers to feel supported on every step of their health and wellness journey,” Leite tells the press. “That’s why we enlisted some of the top nutrition professionals in the field, including registered dieticians, clinical nutritionists and wellness coaches, to provide our Only Me and Healthy Awards customers with access to expert knowledge that can empower them to achieve their goals,” she says. “We are excited to give our customers a highly personalized experience, complete with trusted expertise that they can rely on.”